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Latest Posts & Articles

What Can fMRI Teach Us About Gender & Body Image?: A Focus on Owens et al.

Functional Magnetic Resonance Imaging (fMRI) has gained a lot of traction in the field of cognitive neuroscience. And that’s all well and good, but cognitive neuroscience is not something the average person regularly thinks about. Let’s look at some real-world applications of fMRI to my favourite subject area – body image and see what fMRI…

The Phenomenon of Physical Capital in Fitness

In an industry that values muscle over morals, physical capital is king. Physical capital is the currency of the fitness industry, and this can have some far-reaching consequences for trainers and their clients. What is physical capital, and is using your body to get ahead really all that problematic?

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