“Sweat is just fat crying”. This motivational quote is seen on Instagram almost as much as Fat Loss Coaching Specialists. And much like the aforementioned online coaches, this quote is well-intentioned, but heavily misguided.
You don’t want it bad enough. Or do you?
We discuss the role of self-control in #NewYearNewMe dieting, and how you can set yourself up to fail. And it may not even be your fault!
The female fitness industry is akin to a night in Coppers. Largely unregulated, full of creeps and a means to an end for many. I am a firm believer that the female fitness industry is vastly flawed, and as consumers, service providers and actual human beings we have a responsibility to educate ourselves and demand better. I love fitness and the empowerment it gives women. It is not simply picking things up and down again (as cool as that is), or eating salad (salad is never the answer). Handled correctly, fitness will challenge you, and everything you stand for, for the better. But you have to be ready for the bullshit you will encounter.