Do We All Have the Same 24 Hours in a Day? Allostatic Load & Health

We all have the same 24 hours in a day is a common “inspirational” quote touted by grindbro and girlbosses alike. And like any Instagram motivational advice, it’s total BS. But my disdain isn’t enough – what does the science say?

I’m Not Like Other Fitspos: Digital Body Capital & Social Media

Physical capital is the currency of the fitness industry. It always has been, and always will be. The industry is built on aesthetics, and our continued focus on weight and body fat as the sole measurements of health has some far-reaching consequences for our industry and our clients. With the explosion of social-media and onlineContinue reading “I’m Not Like Other Fitspos: Digital Body Capital & Social Media”

The Fitness Charlatan Playbook: Volume 2

re you tired of making money by genuinely helping people?

Is that moral compass weighing you down?

Well, look no further than the Fitness Charlatan Playbook!

For the low, low price of your morals, you too can reach the soaring heights of social media infamy.

There is a charlatan for every season, and no doubt we will find one that suits you. Want to get involved? Just keep reading!

Hoescience: Women’s Health in the Social Media Age

The great Dom Mazzetti pioneered the Broscience Movement (50% fact, 50% magic, 100% results) during the great Fitspo Revolution of the 2010s. Broscience dominated the weight room, with chicken, broccoli and bicep curls becoming the holy trinity of fitness. Once low-rise jeans and heroin chic became trite, misogyny and body dysmorphia needed a new home.Continue reading “Hoescience: Women’s Health in the Social Media Age”

The Princess Diaries Effect: Transformation Photos/Videos

You either die a hero or live long enough to see yourself become a female fat loss transformation specialist. Why It Matters: Social Media & Body Image Social media is well-established to have a profound effect on our eating behaviour [1]. This is particularly evident in the fitness sphere, with fitsporation content consistently linked acrossContinue reading “The Princess Diaries Effect: Transformation Photos/Videos”

What Can fMRI Teach Us About Gender & Body Image?: A Focus on Owens et al.

Functional Magnetic Resonance Imaging (fMRI) has gained a lot of traction in the field of cognitive neuroscience. And that’s all well and good, but cognitive neuroscience is not something the average person regularly thinks about. Let’s look at some real-world applications of fMRI to my favourite subject area – body image and see what fMRI can add to this complex research area.

Instascam: The Need for Regulation of Social Media Nutrition “Advice”

Social media is forms one of the cornerstones of modern society. It is extremely influential in our daily lives, and can be pivotal in disseminating news, public health advice and unfortunately, clownery. We’re going to break down why fReEdOm oF sPeEcH in the nutrition sphere is particularly harmful.