Category Archives: Articles

We all have the same 24 hours in a day is a common “inspirational” quote touted by grindbro and girlbosses alike. And like any Instagram motivational advice, it’s total BS. But my disdain isn’t enough – what does the science say?

Physical capital is the currency of the fitness industry. It always has been, and always will be. The industry is built on aesthetics, and our continued focus on weight and body fat as the sole measurements of health has some far-reaching consequences for our industry and our clients. With the explosion of social-media and onlineContinue reading “I’m Not Like Other Fitspos: Digital Body Capital & Social Media”

Toxic masculinity serves as nothing more than a money-spinner for problematic white men who weren’t hugged enough as a child. In addition, toxic masculinity has some far-reaching consequences for male body image and has created huge barriers in improving same.

re you tired of making money by genuinely helping people?

Is that moral compass weighing you down?

Well, look no further than the Fitness Charlatan Playbook!

For the low, low price of your morals, you too can reach the soaring heights of social media infamy.

There is a charlatan for every season, and no doubt we will find one that suits you. Want to get involved? Just keep reading!

The great Dom Mazzetti pioneered the Broscience Movement (50% fact, 50% magic, 100% results) during the great Fitspo Revolution of the 2010s. Broscience dominated the weight room, with chicken, broccoli and bicep curls becoming the holy trinity of fitness. Once low-rise jeans and heroin chic became trite, misogyny and body dysmorphia needed a new home.Continue reading “Hoescience: Women’s Health in the Social Media Age”

You either die a hero or live long enough to see yourself become a female fat loss transformation specialist. Why It Matters: Social Media & Body Image Social media is well-established to have a profound effect on our eating behaviour [1]. This is particularly evident in the fitness sphere, with fitsporation content consistently linked acrossContinue reading “The Princess Diaries Effect: Transformation Photos/Videos”

Body image is a contentious issue, both in scientific literature and social media (yes they are mutually exclusive). We are told constantly that the goal for improving body image is to “love yourself always hun xx”, but how feasible is that really? Is there a place for hating yourself?

This absolute is often touted on social media – you’re hungrier before your period because your metabolic rate goes up in the luteal (pre-menstrual) phase. But is it true?

Functional Magnetic Resonance Imaging (fMRI) has gained a lot of traction in the field of cognitive neuroscience. And that’s all well and good, but cognitive neuroscience is not something the average person regularly thinks about. Let’s look at some real-world applications of fMRI to my favourite subject area – body image and see what fMRI can add to this complex research area.

Social media is forms one of the cornerstones of modern society. It is extremely influential in our daily lives, and can be pivotal in disseminating news, public health advice and unfortunately, clownery. We’re going to break down why fReEdOm oF sPeEcH in the nutrition sphere is particularly harmful.