The Fitness Charlatan Playbook: Volume 2

re you tired of making money by genuinely helping people?

Is that moral compass weighing you down?

Well, look no further than the Fitness Charlatan Playbook!

For the low, low price of your morals, you too can reach the soaring heights of social media infamy.

There is a charlatan for every season, and no doubt we will find one that suits you. Want to get involved? Just keep reading!

Hoescience: Women’s Health in the Social Media Age

The great Dom Mazzetti pioneered the Broscience Movement (50% fact, 50% magic, 100% results) during the great Fitspo Revolution of the 2010s. Broscience dominated the weight room, with chicken, broccoli and bicep curls becoming the holy trinity of fitness. Once low-rise jeans and heroin chic became trite, misogyny and body dysmorphia needed a new home.Continue reading “Hoescience: Women’s Health in the Social Media Age”

The Princess Diaries Effect: Transformation Photos/Videos

You either die a hero or live long enough to see yourself become a female fat loss transformation specialist. Why It Matters: Social Media & Body Image Social media is well-established to have a profound effect on our eating behaviour [1]. This is particularly evident in the fitness sphere, with fitsporation content consistently linked acrossContinue reading “The Princess Diaries Effect: Transformation Photos/Videos”

What Can fMRI Teach Us About Gender & Body Image?: A Focus on Owens et al.

Functional Magnetic Resonance Imaging (fMRI) has gained a lot of traction in the field of cognitive neuroscience. And that’s all well and good, but cognitive neuroscience is not something the average person regularly thinks about. Let’s look at some real-world applications of fMRI to my favourite subject area – body image and see what fMRI can add to this complex research area.

Instascam: The Need for Regulation of Social Media Nutrition “Advice”

Social media is forms one of the cornerstones of modern society. It is extremely influential in our daily lives, and can be pivotal in disseminating news, public health advice and unfortunately, clownery. We’re going to break down why fReEdOm oF sPeEcH in the nutrition sphere is particularly harmful.

Why You Overeat After Night Shifts

Night shifts offer a litany of nutritional challenges. Most research tends to focus on the nutritional practices of individuals during shift work. But what about when the titillating highs of being run off your feet in an understaffed hospital gives way to the sweet release of the almighty post-call day? Let’s talk nutrition, psychology and why on earth you chose shift work.

The Lowest Hanging Fitspo: The Scapegoating of Females in Fitness

Everyone loves to hate a fitspo. Everyone also loves money. And the easiest way to generate content and subsequently revenue, is to pile on someone. And that someone just always happens to be a woman. The Problem with Cardio Carol Happen upon any male personal trainer with a TikTok and mammy issues and chances areContinue reading “The Lowest Hanging Fitspo: The Scapegoating of Females in Fitness”